With NFTs on everyone’s radar, it would be fair to assume that Charged Particles are jumping onto the bandwagon of an already fast-moving train. However, this project has been in development since 2019 and spans multiple countries and teams of developers. By creating a system designed with artists and the community first, Charged Particles are evolving the complexity, but also the unity of the crypto marketplace. We harnessed that community-driven passion and built a site to focus directly on the people involved as much as the design and user experience. Understanding the design aesthetic of a modern crypto-based site was exciting for our designers, as it allowed us to merge our existing design styles with a mixture of high-technology design and retro accents. The result is a strong and defined brand that communicates directly to the engaged audience that this is a welcoming community, despite the technically complex learning curve of interest-bearing NFTs and the crypto-currency industry.