The work.

Industry

Web3 / Cryptocurrency

Role / Services

Digital product
Brand guidelines
Strategy
UX/UI design

Timeline

Chicago, IL, USA
2021
-
2021

Tools

Figma
Adobe Illustrator
Adobe Photoshop
Zeplin

Overview.

I led the design and development of Charged Particles’ digital platform, transforming a complex decentralized finance concept into an accessible and engaging experience. Built through years of global collaboration, the platform allows users to deposit digital assets into NFTs, turning them into yield-generating instruments. My work included the entire digital ecosystem, from branding and visual identity to a seamless, responsive website and web-based application. Each element was crafted to support the protocol’s innovative features and diverse use cases such as art, collectibles, and in-game assets. By combining high-tech aesthetics with a community-focused approach, I created a user experience that communicates the platform’s technical sophistication while remaining welcoming to artists, developers, and crypto enthusiasts.

Design with developers.

Collaborating closely with the development team was pivotal in translating the complex functionalities of Charged Particles into a user-friendly digital platform. From the project’s inception, I engaged in continuous dialogue with developers to ensure that design concepts aligned seamlessly with technical capabilities. This partnership facilitated the integration of features such as nesting ERC-20, ERC-721, and ERC-1155 tokens within NFTs, enabling users to create interest-bearing digital assets. By maintaining open communication channels, we were able to iterate rapidly, address challenges promptly, and refine the user experience to cater to both seasoned crypto enthusiasts and newcomers. This collaborative approach was instrumental in delivering a cohesive product that effectively bridges the gap between decentralized finance and digital art.

Designing for web.

When designing the Charged Particles platform, I focused on building a responsive web-based dApp to maximize accessibility across all devices and browsers. This approach allowed us to deliver a consistent and intuitive user experience without relying on mobile app stores, which helped us avoid regulatory hurdles and platform restrictions. As Apple later updated its App Store policies to limit NFT-related functionalities and enforce in-app purchase requirements, our decision to stay web-based proved strategically beneficial. It ensured full control over the user experience while supporting seamless interaction with the platform’s decentralized finance features.

By the numbers.

To support rapid growth and accommodate thousands of users, I designed the Charged Particles platform with scalability and user engagement at its core. By integrating decentralized finance functionalities into NFTs, the platform enabled users to deposit digital assets, such as USDC, into their NFTs, creating interest-bearing tokens. This innovative approach led to significant early adoption, with 168 “Protons” minted and approximately $215,000 in sales for artists within the first two weeks. Additionally, over $15,000 was “Energized” and deposited into NFTs, generating substantial interest for holders and enhancing the value of their investments. These design choices not only facilitated a seamless user experience but also positioned Charged Particles as a pioneering force in the NFT and DeFi space, driving sustained user engagement and platform growth.

Progress