The work.

Industry

Web3 / Cryptocurrency

Role / Services

Web design
Brand guidelines
Content
Strategy
UX/UI design

Timeline

Chicago, IL, USA
2021
-
2021

Tools

Webflow
Figma

Overview.

I led the design and development of the Charged Particles website, transforming a complex decentralized finance concept into a clear and visually engaging online experience. The site was built to introduce users to the protocol’s unique ability to deposit digital assets into NFTs, making them yield-generating tools. I crafted a responsive and intuitive interface that communicates the platform’s functionality while guiding users through its diverse use cases in art, gaming, and digital collectibles. Through thoughtful visual design and user-centered architecture, the website presents a technically advanced product in a way that feels approachable and community-driven.

Know your customer.

When designing the Charged Particles website, I prioritized security and regulatory compliance to ensure user trust and platform integrity. This involved integrating Know Your Customer (KYC) protocols and robust security measures throughout the user interface, aligning with best practices in Web3 security. By focusing on these elements, the website effectively communicates the platform’s commitment to safeguarding user assets and complying with evolving regulatory standards.

Website.

To support the growth of Charged.fi, I designed the website to bridge the gap between complex Web3 functionality and an accessible user experience. The goal was to create a trusted, visually clear environment that introduced new users to the Charged Particles ecosystem while guiding them toward the decentralized application. Recognizing that most users do not need to understand the mechanics of smart contracts or DeFi to engage meaningfully, I focused on simplifying technical concepts through clean design, intuitive navigation, and approachable language. The site also incorporated essential elements like an investor overview and advisory board section to support ongoing fundraising and establish credibility. This user-first approach helped position Charged Particles as a leading example of how to communicate advanced blockchain functionality in a way that feels familiar, secure, and engaging.

By the numbers.

To support rapid growth and accommodate thousands of users, I designed the Charged Particles platform with scalability and user engagement at its core. By integrating decentralized finance functionalities into NFTs, the platform enabled users to deposit digital assets, such as USDC, into their NFTs, creating interest-bearing tokens. This innovative approach led to significant early adoption, with 168 “Protons” minted and approximately $215,000 in sales for artists within the first two weeks. Additionally, over $15,000 was “Energized” and deposited into NFTs, generating substantial interest for holders and enhancing the value of their investments. These design choices not only facilitated a seamless user experience but also positioned Charged Particles as a pioneering force in the NFT and DeFi space, driving sustained user engagement and platform growth.

Progress