The work.
Overview.
The Charged Particles team was finalizing a multiyear endeavor to bring Decentralized Finance (DeFi) and Non-Fungible Tokens (NFTs) to market on the Ethereum Blockchain. This groundbreaking concept disrupts traditional financial norms by assigning value to scarce NFTs, encompassing diverse assets such as art, collectibles, virtual real estate, in-game items, and more. To effectively communicate the platform’s innovative nature, we developed a comprehensive visual guideline, a user-friendly website, and a seamless integration with the web-based application catering to the extensive crypto community.
Amidst the growing prominence of NFTs, Charged Particles has chosen to join the rapidly evolving landscape. Notably, this project has been in development since 2019, involving multiple countries and teams of dedicated developers. By prioritizing collaboration with artists and the community, Charged Particles is not only enhancing the complexity of the crypto marketplace but also fostering a sense of unity.
Drawing inspiration from the community’s unwavering passion, Charged Particles has constructed a platform that places a strong emphasis on the individuals involved. This design philosophy not only enhances the user experience but also allows our designers to seamlessly blend their existing design styles with a fusion of high-tech aesthetics and retro elements.
The culmination of this effort is a robust and well-defined brand that directly communicates with the engaged audience, conveying the welcoming nature of the community despite the technical intricacies associated with interest-bearing NFTs and the broader crypto-currency industry.
Know your customer.
To assist Charged Particles in launching its inaugural Web3 product and token, we initially helped the brand gain a deeper understanding of its target audience. Instead of merely focusing on demographic data, we shifted their approach to more actionable, need-based segments. By understanding their customers’ desires, we were able to reevaluate the messaging and offerings and develop new ways to connect with prospective customers.
Website.
We recognized the imperative for Charged.fi to embody the Charged Particles brand identity. This not only needed to guide users to the dApp (digital application) but also introduce new and potential users to the brand. However, the unique nature of a Web3 product necessitated the creation of a secure and trustworthy environment where customers could comprehend the intricacies of the cryptocurrency world without delving into the underlying technical aspects. Just as flipping a light switch turns on a light without the requirement of understanding the mechanics of electricity, the website was designed to be minimalist and user-centric, directing users towards the app experience without the need of understanding smart contracts or decentralized finance. Given Charged Particles’ active fundraising endeavors, the inclusion of an investor tree and advisory breakdown became essential. The Charged Particles website successfully fulfilled all of these requirements, establishing a benchmark for cryptocurrency websites.
By the numbers.
Amidst the volatility of the cryptocurrency-based industry, market fluctuations can cause fluctuations in the overall performance of a product. Charged Particles has disrupted this pattern by adopting a personalized and dedicated approach to the NFT scene. Featured artists have processed an unprecedented >$300K USD within the first month of the platform’s launch. Attendance for metaverse live events, organized and executed by Charged Particles, has reached over 10K individuals. It is evident that Charged Particles is pioneering the path into the next financial revolution.
Press.
"I met Chris at a local crypto meetup here in LA, and we got along right away. When it came time to search for designers for our IDO and NFT launch, I knew he would be able to handle it. Chris built us a fantastic website that created the aesthetic and feel that we were going for perfectly."
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Please note that this portfolio is undergoing active updates and contains an extensive back catalog.
(Last updated: January 08, 2025)
