The work.
Overview.
Fitcoin is a new and exciting way to gamify your workouts. Imagine earning rewards by competing with other athletes from around the world for real-world tangible prizes, discounts, or even personal training sessions. Fitcoin is a move-to-earn project that tokenizes players calorie burn in an immersive proof-of-workout RPG (role playing game) Web3 education through fitness and familiar tech. Simply put: Fitcoin is a revolutionary fitness application that pays you in cryptocurrency to burn calories. To compete, a user simply requires a simple fitness tracker such as an AppleWatch, Fitbit, Garmin, or Polar device. Complete the daily, weekly and monthly challenges and the top athletes will receive incredible rewards and performance enhancing NFTs.
The Fitcoin team found themselves in a precarious situation. After over a year of hard work, they were developing an app that would compete with some of the biggest players in the fitness industry. Their unique concept was to earn points simply by working out. However, Apple unexpectedly changed their terms regarding how users interacted with digital currencies like cryptocurrency and NFTs, effectively killing the project. Initially, we were brought in to assess the situation and potentially salvage the project. But as we delved deeper, we realized that there was much more we could achieve together. We embarked on a comprehensive rethinking of the project, aiming to enhance its efficiency in reaching athletes and retaining their engagement.
To accomplish this, we underwent a full brand refresh and rebuilding of the app, its functionality, and overall strategy. This strategic shift allowed us to introduce Fitcoin to a wider audience than anticipated. Moreover, we executed this in record time by devising a simultaneous design and development process with aggressive feedback loops, ensuring seamless collaboration among all teams. As a result, we have cultivated a thriving community of thousands of athletes who are not only becoming healthier but also earning rewards along the way.
Getting up to speed.
We knew from the start that athletes, like everyone else, don’t like wasting time setting up devices, equipment, or accounts. So, we designed an onboarding process that lets users get a workout started or enter a new challenge in just 30 seconds. We also made it easy to link existing cryptocurrency wallets to the app, which usually involves a lot of complex steps. And we built a custody wallet generator to help people who don’t know anything about Web3 or cryptocurrency get started with a workout right away.
Consistency across platforms.
Fitness journeys often involve multiple devices. We created a site that works seamlessly on all of them. Users can start a workout at home before work and log it on a laptop, then go for a run at lunch and log it on a smartphone. And with multi-device compatibility with wearables, a user can log different workouts with different devices. This became especially important when Apple tightened its rules on crypto and NFTs in its App Store. By designing a responsive web-app, we were able to release Fitcoin to any device, regardless of platform, type, or browser. This unique approach resulted in a better and faster experience.
Digital-first branding.
For Fitcoin to succeed, it needed to appeal to both fitness enthusiasts and web3/cryptocurrency degens. For the fitness folks, we needed to create a brand that would appeal to the bright colors, ease of use, and trackable data that athletes are used to with their current app favorites. For the web3/cryptocurrency people, we needed to gamify the experience of burning calories to earn tokens which could be redeemed on the platform. We also needed systems to be built in place for onboarding each group of people and to have a welcoming and frictionless experience throughout.
Press.
"Chris' standout quality was his ownership mindset. He didn't feel like a hired vendor; he took pride in the project and made it his own. The impeccable design added to his impressive dedication and was simply icing on the cake. His collaborative approach and expertise made him invaluable partners to Fitcoin."
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Please note that this portfolio is undergoing active updates and contains an extensive back catalog.
(Last updated: January 08, 2025)
