The work.
Overview.
Fitcoin is a new and exciting way to gamify your workouts. Imagine earning rewards by competing with other athletes from around the world for real-world tangible prizes, discounts, or even personal training sessions. Fitcoin is a move-to-earn project that tokenizes players calorie burn in an immersive proof-of-workout RPG (role playing game) Web3 education through fitness and familiar tech. Simply put: Fitcoin is a revolutionary fitness application that pays you in cryptocurrency to burn calories. To compete, a user simply requires a simple fitness tracker such as an AppleWatch, Fitbit, Garmin, or Polar device. Complete the daily, weekly and monthly challenges and the top athletes will receive incredible rewards and performance enhancing NFTs.
The Fitcoin team found themselves in a precarious situation. After over a year of hard work, they were developing an app that would compete with some of the biggest players in the fitness industry. Their unique concept was to earn points simply by working out. However, Apple unexpectedly changed their terms regarding how users interacted with digital currencies like cryptocurrency and NFTs, effectively killing the project. Initially, we were brought in to assess the situation and potentially salvage the project. But as we delved deeper, we realized that there was much more we could achieve together. We embarked on a comprehensive rethinking of the project, aiming to enhance its efficiency in reaching athletes and retaining their engagement.
To accomplish this, we underwent a full brand refresh and rebuilding of the app, its functionality, and overall strategy. This strategic shift allowed us to introduce Fitcoin to a wider audience than anticipated. Moreover, we executed this in record time by devising a simultaneous design and development process with aggressive feedback loops, ensuring seamless collaboration among all teams. As a result, we have cultivated a thriving community of thousands of athletes who are not only becoming healthier but also earning rewards along the way.
Examine audiences.
To help Fitcoin launch its first digital and Web3 product, we first helped the brand understand its audiences better. Instead of just focusing on demographics, we moved them to more actionable need-based segments. By understanding what their customers wanted, we could rethink the brand’s offerings to interact with athletes in new ways.
Website.
We knew Fitcoin.co needed to reflect the Fitcoin brand to not only guide users to the app but also introduce new and potential users to the brand. We created a single-scroll page with bold type and micro-interactions to give users the Fitcoin experience. There are also additional pages for app and device compatibility, technical breakdowns, and tutorials, but we wanted a streamlined approach to the website. New, inspiring fitness challenges on the Fitcoin site strengthen the connection between consumers and the brand. Engagement gives Fitcoin a chance to understand their customers’ interests and experiences, and build a stronger brand loyalty. Experienced fitness users want authenticity and want to engage with a product and service that meets their competitive needs. We built a site that provides the easiest user experience possible so that every user can get right into their workout. The Fitcoin website gives these athletes the authenticity they want and boosts their journey towards outstanding performance, connecting them directly with Fitcoin and the fitness community through an ownable, unique, and on-brand experience.
Long-term alliance.
Our partnership isn’t just about one-time projects. It’s about working together to make Fitcoin a strong brand in the fitness and Web3 spaces. We’ve created a long-term plan to gradually build Fitcoin’s presence in fitness and Web3 with each new product. We’ve helped with user research, analyzed data, found new customers, and brought ideas to life—all of which are aimed at changing how people see Fitcoin, what it can do, and how they can benefit from the products and services.
Press.
"Chris' standout quality was his ownership mindset. He didn't feel like a hired vendor; he took pride in the project and made it his own. The impeccable design added to his impressive dedication and was simply icing on the cake. His collaborative approach and expertise made him invaluable partners to Fitcoin."
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Please note that this portfolio is undergoing active updates and contains an extensive back catalog.
(Last updated: January 08, 2025)
